Blogger app

YouTube Go app set to release in August

The main YouTube app is better in every way, as the Go version doesn’t allow for fairly basic capabilities: Go users can’t comment, post, create content, or use a dark theme.

“When we launched YouTube Go in 2016,” the YouTube team explains in their announcement“it was designed for viewers in places where connectivity, data prices and low-end devices have prevented us from delivering the best experience in the main YouTube app. Since then, YouTube has invested in enhancements to the core YouTube app that make it perform better in these environments, while providing a better user experience that includes our entire community.”

The main YouTube app has improved performance for all entry-level devices and has been optimized for slower networks. Now the YouTube Go app is redundant.

The team says it will be rolling out even more features aimed at helping those with less data in the near future as well, telling users to stay tuned for “additional user controls that help reduce the mobile data usage for viewers with limited data”.

YouTube rolls out more features

These additional controls aren’t the only changes YouTube has made recently: the popular video-sharing service added better search analytics tools last month.

These new features are intended to help creators determine what user searches across YouTube can tell them about new videos that people care about. Searches can now cover all data from the past 28 days in English search terms from the US, UK, Canada, Australia and India.

Given that YouTube is by far the largest social media platform in the United States – 2021 research data shows that 81% of American adults say they use it, compared to a paltry 23% who say they have ever used Twitter – businesses all over the world are interested in marketing.

And, with changes opening up YouTube to those with poorer data connectivity, the platform is seeing a wider audience than ever before. Check out our recommendations for social media management tools to understand how your business can reach its audience of billions.