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Twitter begins testing “Quote Tweet with reaction” videos on the iOS app

Twitter has made several changes to its mobile apps over the past few months, all with varying degrees of usefulness. Automatic subtitles for videos arrived in December, an updated Explore tab was tested the same month, and the mobile app stopped loading AMP pages in November (thank goodness). Now, another feature is in the testing phase and is popular on video-driven social media: Reaction Videos.

The official Twitter support account posted on thursday, “Twitter reaction videos can now start on Twitter!” […] When you tap the Retweet icon, choose “Quote Tweet with Reaction” to create and customize your own Tweet Take – a reaction video (or photo) with the Tweet embedded. The functionality is more or less the same as how Instagram, TikTok, and other social media apps already allow for posts to be embedded in videos and images.

This could be another step towards Twitter by cloning some of TikTok’s most used features, as TikTok’s popularity continues to soar – CloudFlare said TikTok overtook Google as the most popular web domain in 2021. comments and embedded posts are fairly common on TikTok, and similar functionality has been around on other apps (including Meta-owned Instagram) for years. The recent Explore Tab experiment turned tweets into full screen displays with media stretched to fill the screen, similar to TikTok’s main stream.

The tweet didn’t mention when Twitter will start testing the feature on Android, but it’s also possible that the feature will be phased out later instead of receiving a wider rollout. Reaction videos aren’t very common on Twitter, where most people prefer to use tweet threads (or links to a TwitLonger, Medium, or other form of blogging). It’s no surprise, however, that Twitter is at least trying the idea – the more popular TikTok becomes, the more people start looking for its features on other social media platforms.