Salesforce com: and AWS offer an offering that helps content distributors easily deploy, scale, and customize high-quality video streaming subscriptions

Today, Salesforce and Amazon Web Services (AWS) announced an offering that combines high-quality video streaming technology with unique viewer data and comment analysis tools to help content distributors deliver more scalable and personalized viewing experiences.

“Attracting and retaining a diverse audience while delivering consistent, high-quality video is one of the biggest challenges facing content distributors today. The relationship between Salesforce and AWS brings together a comprehensive, industry-specific media offering designed for direct-to-consumer video and enabling content distributors to enhance their capabilities while helping them quickly launch new service offerings, such as subscription plans and product bundles,” said Christopher Dean, vice president and general manager, Media & Entertainment & Media Cloud, Salesforce. “Together, we’re delivering a customizable set of scalable, easy-to-deploy content tools and AI-powered subscriber journeys to further help studios, broadcasters, publications and other distributors quench consumer thirst. personalized content.”

Direct-to-consumer video subscription offering from Salesforce and AWS offers unique benefits to content distributors

The global offer is powered by Salesforce Customer 360 and Media Cloud Subscriber Lifecycle Management Capabilities.

The technology streamlines the management of the subscriber journey, from sign-up to new service features; provides content monetization, payments and rights; supports more dynamic targeted ad serving; and improves customer interactions and campaigns to reduce customer churn. Benefits for content distributors include:

• More integrated and personalized experiences: Content distributors can personalize viewer experiences while driving new subscriber acquisition, generating additional revenue while increasing customer loyalty, retention, and support. For example, a subscription streaming service may recommend upcoming pay-per-view content, such as a special professional motor racing championship for a car-loving subscriber, while incorporating new content delivery models – such as streaming live – in addition to existing subscription services.
• Increased retention with additional insight into viewer intelligence: Content distributors can better understand subscriber engagement with content such as clickstream actions or likes and dislikes on specific content recommendations served to a subscriber. Access to this information helps personalize marketing campaigns for the customer, ultimately helping to convert them into longer-term subscribers. For example, if a fitness video service notices that a subscriber’s engagement is starting to fade, it might offer classes from that subscriber’s favorite instructor to initiate new engagement.
• Configurable platform to easily support commerce-focused experiences: Content distributors can easily personalize the experience, such as introducing and scaling content-driven commerce experiences and targeted ad placements. For example, a brand can do product placement in a video stream, allowing the viewer to buy that product while watching a video.

“As development continues, Salesforce will continue to work with AWS and encourage the industry to consider deeper integration between the subscriber lifecycle and D2C video delivery, identifying and engaging audiences to make easier and more profitable monetization,” Dean said.

Top Media and Entertainment Leaders Use AWS and Salesforce to Create Innovative Offerings

Salesforce and AWS technologies are already helping to drive innovation and transformation at some of the world’s most recognized brands – including NBC Universal – to increase customer loyalty and engagement and reduce D2C streaming service ownership costs .

Together now, this combined offering will enable content distributors of all shapes and sizes to create innovative, scalable and profitable audience offerings to meet consumer demand for content.

More information

• For more information about the Salesforce end-to-end subscriber lifecycle management solution, click here.

• To see how the Salesforce and AWS D2C offer for video subscriptions will work, click here.

• To learn more about the next phase of D2C streaming, read this Blog co-authored by Salesforce and AWS.

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salesforce.com Inc. published this content on February 17, 2022 and is solely responsible for the information contained therein. Distributed by publicunedited and unmodified, on February 17, 2022 1:07:12 PM UTC.