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Privacy Policies for Websites and Mobile Apps – Privacy

United States: Privacy policies for websites and mobile apps

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While some businesses may feel that the privacy policies of their websites or mobile applications (“apps”) are of little importance, in truth, a well-designed privacy policy is an essential requirement for any Internet business. or mobile. Informing website / mobile app visitors, through your privacy policy, of your online data collection activities is not only good policy from a customer relations perspective, but it is required by the state and federal law.

In addition to ensuring that your online data collection activities comply with applicable laws, a well-written privacy policy can be a key part of your online business strategy.

Online data collection activities

In general, a company’s disclosure of online data collection activities should include the types of personally identifiable information collected, how that information is used, to whom that information is disclosed, and the security measures used to protect that information. information. Some states (for example, California) and countries (for example, the United Kingdom and the European Union) have more strict disclosure standards. Please note that if your customers live in these jurisdictions, your website / mobile app privacy policy will need to include some additional disclosure requirements.

Mobile app privacy policy concerns

Mobile apps can pose unique privacy concerns due to the nature of some features of mobile apps. For example, a privacy policy for a mobile application should indicate the extent to which, if any, the application tracks a user’s geolocation. Users should be able to make informed decisions about whether to allow such geolocation tracking. Accordingly, application operators who wish to use location tracking should provide users with an easy way to opt out of such tracking. In addition, mobile app privacy policies should specify what information specific to mobile devices, if any, the app operator collects.

Monetize your database

With the right privacy policy and the inclusion of appropriate consent language at the time of data collection, businesses can monetize user data through email marketing, telemarketing, and mobile / SMS marketing. (where the law allows). If you fail to adequately notify end users of your intention to use their data for marketing purposes, any attempt to do so would likely violate applicable laws.

Properly collected data from informed users will provide businesses with a valuable additional source of revenue. Please note that the practice of collecting and storing data places a responsibility on businesses and their employees to protect that data. Various federal and state laws require companies to distribute written policies on data security procedures to employees and notify consumers of any security breach involving their data.

Your privacy policy should work for you

Due to the potential financial benefits and the complex regulatory framework governing online data collection activities, it makes business and legal sense to develop a website / mobile app privacy policy tailored to your business needs and properly informing users of your website / mobile app.

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The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

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