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The NFL Players Association will be releasing NFTs with DraftKings starting with the 2022-2023 NFL season. The non-fungible tokens will be available on the DraftKings NFT marketplace, which the sportsbook operator launched in July.

DraftKings creates a fun aspect for its NFTs so that users can not only buy and sell collectibles for NFL players, but also use them in matches against others. The concept is similar to So rare, whose application allows users to create fantastic NFT lineups of footballers who earn points based on a player’s actual performance although some tokens can also score more points depending on their rarity level.

NFL Player Tokens will be sorted by different levels and editionss, all built using polygon, the blockchain developer who partnered with DraftKings in October. DraftKings initially launched its first NFTs in partnership with Autograph, the NFT startup co-founded by Tom Brady.

Athlete Marketing Firm A team negotiated the deal between DraftKings and the NFLPA. In 2018, the NFLPA made its first foray into blockchain-backed digital collectibles by launching a mobile application with a startup named Hashletes, although he failed to gain significant popularity. The application, which let users exchange player chip packs to use in fantastic contests for cash prizes, which close after one year.

“We’re a much more laid back experience compared to FanDuel or DraftKings,” Michael Anderson, 28 Hashletes co-founder, premonitiously said SportTechie in 2018. “You really have to understand the complexity of budget maximization [in FanDuel or DraftKings contests]. ”

Some four years and a pandemic later, sports game giants like DraftKings infiltrated the Anderson space and Hashletes was hoping to fill for the NFLPA. While the NFLPA now has a new partner to merge NFTs with games, the mashup has been fantasy by union leaders for several years.

Hashletes really stood out because they took a new layered approach to the player chip, ”Ricky Medina, former NFLPA business development manager, who is now vice president of A team, said in 2018. “It was a real differentiator, linking it to fantasy. Other groups hinted at fantasy, but it was very much in the abstract. ‘