New Delhi: The fact that Indians think differently is obvious. Now, an interesting report from the micro-blogging platform – Koo – reveals that the interests of people in northern India are in stark contrast to those of their southern counterparts. The Koo app’s Voices of India report – released in December 2021 – provides insight into how Indians of all linguistic diversities think, feel and speak online about matters that matter to them. The report is representative of the sentiments of users on the multilingual platform – which celebrates the spirit of India and empowers Indians to express themselves online in their native language.
Poetry and Politics for Hindi Speakers
North Indian users, especially those belonging to Hindi-speaking communities, are driven by poetry, literature, and politics. Poetry and literature have sparked a lot of discussion on the Koo app, with users leveraging the platform to succinctly move through poems, enhancing the cultural and linguistic heritage of their communities and increasing their reach. In 2021, veteran actor Anupam Kher’s poetic Koo about the hypocrisy of humans was one of the most “loved” Koos in the Hindi community. Similarly, Hindi speakers give a lot of weight to political issues in their region. #UPElections2022 and #LakhimpurKheri were the most popular on the platform in 2021, with users speaking out and sharing their thoughts in Hindi.
cinema in the south
If poetry and politics attract the attention of Hindi speakers, it is the irresistible aura of cinema and the charisma of movie stars that often cast a spell over the South. On the Koo app, Kannada superstar Puneeth Rajkumar, who passed away in October, was the most mentioned celebrity among the Kannada community. The platform saw a record number of fans pouring out their love and rejoicing at his tragic demise. Meanwhile, Telugu users on Koo had expressed their excitement for RRR – one of the most anticipated films starring NTR Jr, Ram Charan, Ajay Devgn and Alia Bhatt.
A platform that democratizes the voice of India, Koo app is currently available in 10 languages - Hindi, Marathi, Kannada, Telugu, Bengali, Tamil, Assamese, Gujarati, Punjabi and English. It recently hit the milestone of 20 million downloads and is on track to reach 100 million downloads next year.