Blogger app

Koo App Launches Campaign with Fortis to Help Students Cope with Exam Stress and Anxiety

In students, the word “exam” triggers anxiety, stress and depression due to fear of failure, poor grades, unemployment, societal and parental pressure, etc. This is more prevalent in the current era where social isolation, erratic online classes, and restricted access to outdoor activities have precipitated anxiety, anger, helplessness and insecurity among young people. . What’s more, the lockdowns induced by the pandemic have turned their world – once filled with laughter during lunch breaks, sports, summer camps and vacations – upside down.

To enable students to deal with exam stress and anxiety and develop a positive mindset, India’s multilingual microblogging platform Koo has launched a special initiative in collaboration with Fortis National Mental Health Program, Fortis Healthcare. The four-day interactive program, #ExamBuddy, was held from November 26 to November 29, 2021 and was specially designed for students and their parents. The live and “Ask Me Anything” sessions were conducted in several Indian languages ​​by a team of expert psychiatrists and psychologists under the guidance of Dr Samir Parikh, Director, Fortis National Mental Health Program, Fortis Healthcare. A team of experts provided advice and support on how to develop study skills and deal with stress effectively, both before and during the crucial Class 10 and 12 exams.

The campaign was run in Hindi, Telugu, Tamil, Gujarati, Marathi, Bengali and Kannada for the benefit of Koo app users across India. As a self-expression platform made in India, the Koo app facilitates conversations in multiple languages ​​and on a variety of key topics in politics, sports, entertainment, poetry, spirituality, etc. The platform has 15 million users and is expected to reach 100 million downloads next year.