Sponsored article | Modestas Mankus, Founder, Talks Media Group
Having an informative and functional website is essential for the long-term success of any online business, says Modestas Mankus, Lithuanian entrepreneur and founder of Talks Media Group.
The need for quality websites is more critical than ever after the devastating effects of Covid-19 on so many physical stores. To help you, Modestas gives some tips to improve your site.
Work on your content
Content is king, they say, and they’re right. Therefore, your website should have heaps of content that supports the main pages of your website. This includes blog posts and how-to tutorials. Content can be a big generator of leads and sales for your business because it increases your visibility in search engines and boosts your credibility.
If you don’t know where to start on content, it’s best to analyze what you already have, research your competition, and create a content planner you can work on throughout the year. You don’t need to post tons of new content every day, but adding new content frequently will help push your business further online.
Work on user experience
It is much easier said than done; that’s why some sites will have specific user experience professionals working there. However, there are many easy ways to improve the user experience on your website, such as creating clear call-to-action buttons that stand out from the rest of the text.
Plus, develop a mobile-friendly site that allows users to perform the same functions as they might on the desktop. Mobile-friendly sites are key, as figures from Talks showed that all of their sites on average received 62% of their traffic from mobile devices.
Implement Google Analytics and Track Search Terms
Before you go crazy making changes, you might not realize that your site is performing reasonably well. So before you do anything, implement Google Analytics and track the search terms people are using in your website’s search bar. This implementation will allow you to understand what content you may need to add to keep your audience on your site longer.
Understand your audience
Even though it seems like a no-brainer, many brands don’t notice it when it comes to website development. When developing a website, knowing the age, gender, location, and position of your audience is imperative. From the font size to the language you use, all of these will determine the usability of your website, and if your audience doesn’t dig it, they’ll go and go to a competitor who does.
Improving your site is not always easy. Before you start, always know that you can seek advice from web designers or hire professionals to help you. Investing in your website as early as possible will only have a positive effect on your business in the long run.
Request a free brand audit from Talks Media Group by visiting talks.co.uk/free-brand-audit/ or send an email to [email protected] with your marketing needs.