iOS developer and serial entrepreneur Jide Opeola launched its latest tech venture to solve a problem many Atlanta residents face: there are just too many great new restaurants in town to try.
Between “best of” lists, OpenTable reviews, and recommendations from friends, there are plenty of places to research new restaurants. But these are difficult to navigate and lack an easy way to save information for later bookings.
Most curious application is Opeola’s solution for jotting down restaurant recommendations in your phone’s notes app or scrolling through Instagram profiles to find a place to brunch. The goal is to give foodies an easier way to “follow, share and discover” new restaurants and provide food bloggers with a better platform to showcase their work, Opeola told Hypepotamus.
The app differentiates itself from the “Yelps and Google of the world,” Opeola added, by acting more like a personalized search engine than just a restaurant database.
This custom platform can also help fGood bloggers and restaurateurs reach potential customers more easily.
Food bloggers usually rely on Instagram’s grid view to share posts and sponsored content. Curest allows for the creation of more specialized listings – whether it’s a list of spots with vegan burgers on the menu or an overview of the best Jamaican restaurants in town. Bloggers can also more easily track analytics and highlight their sponsored posts. Restaurants will eventually be able to advertise, list menu items, and access key data points about what users are looking for in each city.
The app is free to users today, with plans to scale through ads and key partnerships with restaurants and delivery services.
The app is first launching strategically in Atlanta before rolling out geographic expansion plans. The team celebrated the only way a food-focused app should; with a happy hour at Condesa Coffee for local food bloggers and tech communities.
The FoodTech scene has grown as restaurateurs seek to innovate the way they hire staff, serve food, and keep doors open in our post-pandemic world.
Although this is Opeola’s first time on the restaurant scene, he’s no stranger to the entrepreneurial game of Atlanta. Opeola previously launched a crypto-focused greeting card startup and built its developer resume at various companies over the years.