Event management and payment processing on Salesforce Inc.’s Blackthorn.io Inc. today revealed that it has acquired Texty LLC, a Salesforce-focused short message service provider, for an undisclosed amount. .
Founded in 2105, Textey offers a complete and affordable text messaging solution for financial services, real estate, higher education and Salesforce. The top rated app on Salesforce AppExchange, Textey promotes itself as helping to build relationships with customers through one-on-one conversations, the ability to broadcast texts, and add automated text messaging to any business process.
The main goal of Texety is to enable individuals and businesses to adopt text messaging solutions in their daily processes as their preferred mode of communication. Texty is currently used in many industries including higher education, nonprofits, financial services, healthcare, and real estate. Notable clients include LendingTree Inc., Aveda Arts & Science Institutes, California Casualty Management Co., MedPro Group Inc., and Homeseed.
With the acquisition, Blackthorn.io customers can now send Paylink transactions to customers via SMS with a shortened URL, enabling faster and more successful transactions.
“Most people prefer text messaging as the communication method of choice, but it’s difficult for businesses to integrate this channel into their day-to-day processes,” Chris Federspiel, CEO of Blackthorn.io, said in a statement. “The Textey team has created a Salesforce app that is easy to install and configure, lowering barriers to adoption. You shouldn’t need a doctorate in Salesforce administration to install and use a Salesforce app.
Although the purchase price was not disclosed, the price was probably not that high, since Textey had not raised any venture capital funds, according to Crunchbase and Pitchbook.
Blackthorn.io, however, is an interesting business, as long as you consider a business primarily funded by Jason Calacanis to be interesting. Pitchbook notes, however, that Blackthorn.io has since raised more money through early stage venture capital. Calacanis was an early blogger and founder of Weblogs Inc. which was later acquired by AOL Inc. in 2005. Calacanis was also a co-contributor to TechCrunch’s annual tech event with Michael Arrington until ‘they argue around 2010. He is perhaps the best known today as a prolific early stage investor.