I don’t want to shoot myself in the foot, but this topic is just too important not to be addressed. In addition, “going green” continues to be more and more important in our society – and recycling is the cornerstone of green living.
And what could be greener than online recycling? No waste!
Don’t dismiss a great idea or throw one away just because you’ve written something similar. Some topics are just worth revisiting – it’s that simple. Save your sanity and save the world one blog post at a time – with recycled content.
Recycling content isn’t so much about being lazy or not having the time to create an entirely original article on an entirely new and original topic (although that may be your inspiration – and it is fair). It’s about revisiting important topics, updating information and continuing the dialogue.
Perhaps you’ve already written a blog post on a hot topic – chances are there are more recent developments on this topic; these developments are likely to interest your audience. Or maybe the information or recommendation from a previous article has changed. Or you wrote a high traffic article that got tons of traffic and comments from visitors.
There are many reasons to recycle blog content… even if you don’t really recycle the content; instead, you give it a facelift and recycle the original intention. You don’t throw away or copy – you turn the original into something new.
Tips for reducing, reusing and recycling content
Content recycling is all about creating something new out of something old and extending the life cycle of an existing part. There are plenty of ways to recycle content in ways that provide great value to your blog and its readers – here are some of my top content recycling tips.
1. Write a follow-up to part two
Example: Gina recently wrote a two-part graphic guide for bloggers.
This is a great way to extend the life of an existing blog post that had high value and high readership or had new developments.
A second part brings multiple advantages
When using this tactic, I recommend using the original title with “Part Two”. This is not only good for SEO, but it also helps grab the attention of your readers and get their attention to a topic they already know and are of interest to them.
When doing a “second party” follow-up post, be sure to include at least one link to the original post. For reasons of transparency and relevance, it is best to do this in a clear and direct manner.
For example, “For more information on ________, see the original post, here.” This not only gives your readers a point of reference, but continues to direct traffic to the original post.
2. Quote yourself
Typically, when you develop a quote for use in printing (whether it’s a virtual print or a real print), you spend a lot of effort and time crafting the perfect wording that represents the perfect tone and perfectly expresses the desired goal. Increase the value of that quote (and the time you invested in developing it) by repurposing it in publications.
You can develop a full article around the citation, focusing on the larger issue, or you can use the article to explore the citation in more depth; explain to your readers where you stand and where your opinion originated from. Don’t have a quote to write on? Write about someone else who inspired you.
3. Update the old guest post and post it on your blog
Most of the time, if you are writing a guest post, you understand that you are writing 100% unique content for that blog. However, there is nothing wrong with updating this post and revisiting the themes of your own blog.
Explore an updated position or select a subject in the original post and expand it to create a new post.
Generally, it is considered “good etiquette” to link to that original blog and article – this helps the traffic and SEO of the other blog.
4. Showcase old content in the sidebar
Most blogs have some sort of sidebar or sidebar included in the layout – this column is the perfect place to highlight previous and relevant content.
Don’t let your best posts die too soon
There are many ways to do this. You may want to consider featuring older posts that just had high traffic to start with (noticed how I create a “Best of WHSR” in the sidebar?). Alternatively, you might have older articles that are relevant to an ongoing event – these are great candidates. If you’re writing on a topic that includes recurring events, the Oscars for example, you can highlight your summary of last year’s event – this makes a great reference point and a pre-party element for the event. ‘current year.
5. Promote old content on social media using plugins like Tweet Old Posts
The great thing about social media is that it makes everything current. Just because your content was written a few months ago doesn’t mean it’s irrelevant – a good article is often a good article.
Old blog posts, new traffic
Revitalize web traffic by promoting this content on social media. Rather than developing Tweets specifically promoting the post as “new,” consider using one of the plugins, such as Tweet Old Posts. This app allows you to schedule tweets, including hashtags and links, to extend the life of your posts. Choose the time between tweets and select the number of tweets sent. Automating promotions not only keeps your content alive, it saves you a lot of time.
6. Showcase old popular content in new roundup articles
One of the most valuable types of messages is the good ol ’roundup message. These summaries are a great way to get extra eyes on particularly great content while still giving you an easy topic. Visitors love them because they quickly digest information and easily access things of particular interest to them.
When doing a review article, of course, be sure to link to the original post. Also add a relevant image for each element and consider using the original titles. One of the simplest, easiest-to-read ways to write review articles is to develop an introductory paragraph and then list each article as a list. Write a catchphrase or two next to an image used in the current post – pair that with the original post title and you’re good to go.
It’s fast, it’s interesting and it brings value – win-win-win.
7. Reuse the old message in the forum
Update and repost your old content on the forum; or, quote yourself and post your old writing as a response in the discussion forum.
Your blog posts don’t have to stay in the (blog) house – let them come out in the open. Participate in online forums and post your blogs – or relevant parts of them, at least, as part of your forum responses.
Consider updating one of your blogs and posting it to create your own discussion thread.
Quotes work just as well as blog posts for this one
It is about extending the long tail and providing valuable information on the subject at hand. As long as your blog post’s content and / or citation is relevant, you’re good to go. Just be sure to come back to the forum after posting to stay engaged and be part of the conversation. Who knows, there might be an opportunity to share even more content.
As a rule of thumb, it’s usually a good idea to post a link to the original post on your blog. What you post on the forum probably acts as a teaser, so by linking back to your blog you are able to give the reader a more complete view – not to mention that you can get additional readers as a result.
8. Get visual
Recycle your blog content into something even more dynamic. Use a blog as an inspiration to create a relevant video or infographic.
You’ll probably need to do a bit of homework and research to get to this, but it gives you the opportunity to paint a different picture of a topic that’s already important to you. For example, this is what I did from my beginner’s guide to web hosting.
Infographic: Different Types of Web Hosting
It’s your turn: give us your recycling tips on your blog!
There are plenty of ways to recycle old blog posts and content into something new, remarkable, and relevant to your audience. Focus on posts that are important to you, timely, and offer something new – remember recycling is not the same as reuse.
Have you recently done some recycling work on your blog? Share your story in our comments section below!